MARKETING
I drive integrated campaigns incorporating marketing attribution, budget management, and cross-function leadership alignment best practices.
ONE PAGERS
Actionable one-pagers/brochure copy should feature a strong call to action and easily digestible information tailored to the target audience's understanding at a glance. As part of a multi-channel campaign, I ensure consistent messaging and measurable outcomes across all marketing collateral.
Brontide Sustainability Brochure
By highlighting Brontide’s key selling points, I concisely conveyed its essence and viability to compel the buyer to take action, resulting in a 15% increase in sales leads as part of an integrated marketing strategy.
EMAIL CAMPAIGNS
Through personalized messaging and strategic orchestration, my campaigns engage customers across the entire buying lifecycle. I collaborate with product, design, and analytics teams to ensure campaigns drive user acquisition, engagement, and retention.
Brontide-lulemon-Geno Partnership Campaign
Building a new campaign template (MailChimp), I ensured top ‘above the fold’ placement of lulemon partnership to first establish credibility with the readers before introducing key selling points which resulted in a 50% increase on link clicks-home page site visits.
INFOGRAPHICS
Essential to any technology organization, a well designed infographic distills complex information into digestible selling points to boost audience understanding and engagement.
See the Difference Infographic
Brontide’s key distinguishing feature is its sustainable fermentation process. By comparing its simplicity (a 3-step process) vs. its competition’s petroleum-based, more complicated process, customers could literally ‘see the difference’ and understand its Brontide’s main selling point.
WEBINARS
I connect brands to their target audiences, ensuring the webinar delivers tangible value for the audience by crafting engaging and informative content that keeps the audience interested and provides valuable insights.
Brontide HAPPI Webinar
I partnered with cosmetic industry-leader HAPPI publication to create a webinar that focused on providing exclusive Brontide content to a target audience from credible subject matter experts, resulting in an 40% increase in customer leads.