VIDEOS
The human brain can process visuals 60,000 times faster than text. Videos are powerful tools for quickly streamlining and disseminating information for widespread company adoption.
TECH DEMOS
Discover how a product works, see its features in action, and visualize how it can solve problems.
Online Pick Up & Delivery Platform Video
In this video which rolled out to store managers of more than 5000 U.S. Walmart stores, I showcased the software product’s ability to aggregate data into a single platform and thus solve store manager’s pain points.
TECH EVANGELISM
Educate customers about the benefits of specific technology, including platforms, software tools, and applications and generate credibility for a specific product or service.
Hawkeye Warehouse Integration Video
Working with Walmart USOPT tech engineers, I scripted a video emphasizing the problems this new software solved and its ease of use to encourage org-wide adoption of this in-house software platform to both business and tech teams.
COMPANY CULTURE
Highlight what it’s like to be an employee; your employees get a unique opportunity to talk about what drives them and what they’re most passionate about when it comes to your company.
Clay - Employee Spotlight Video
Storytelling was integral to Geno’s rebrand. I encouraged scientists to share their personal passions which humanized the biotechnology driving Geno’s products, resulting in 10% higher average ‘time on (website) page.’
BRANDING
Hold the viewer's attention from start to finish by focusing on what makes your company and employee unique.
Geno Rebrand Video
As part of the biotech company’s rebranding campaign, I featured its San Diego location and its scientists’ surf culture to build credibility, including personal testimony of how team members infused sustainably into their own lives.